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Podcast: The Revenue-Driven CMO
Episode: Increase Awareness With Earned Media - Jordan Sher - The Revenue-Driven CMO - Episode # 095
Description: Today’s guest is a marketing leader and creative idea-generator. They have a strong background in communications and brand development. Jordan Sher is the Vice President of Corporate and Brand Marketing at Gainsight and an advisor to AudiencePlus. Jordan broke down the benefits of earned media, the best practices for writing press releases, and what ChatGPT could mean for SEO. Takeaways: Brand marketing and earned media can help performance marketing teams accelerate the pipeline to reach their goals, both tactically and strategically. From a tactical perspective, earned media is one of the...