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Podcast: Strategic Consulting Experts
Episode: If You Fear Looking For New Clients, Then It is Questionable You Are a True Business Owner
Description: If the business owner is not making an effort to increase revenue more than the competition, then he or she is not really a business owner. This person in charge of the company...the CEO, the president, the principal, the sole proprietor...is really an order taker.
An order taker just waits for a potential customer to call and stop by the office. The order taker hardly ever thinks he or she should proactively find more customers or clients.