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Podcast: Marketing Against The Grain
Episode: Marketing Executives React To Hilarious 1980s TV Commercials (#109)
Description: What can we all learn from commercial marketing during the golden age of TV?Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on trends, the power of using dogs and babies in ads, and the framework to a killer direct-response video.Mentions
Kellogs Mini Wheats Ad https://youtu.be/tgoUa2wWvAQ?t=60Â
Ketchup Ad https://youtu.be/tgoUa2wWvAQ?t=492Â
Pepsi Ad https://yo...