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Podcast: Africa Business of Sport Podcast
Episode: E45: Africa's Emerging Mountain Biking Sector – Kristoff Bruyneel
Description: CEO of City MountainBike, Kristof Bruyneel, joins Edem and Jabu to discuss City MountainBike's growth strategy in Africa, the where City MountainBike fits within the African mountain biking landscape with competitors including the Skoda Titan Desert Morocco and Absa Cape Epic, reveals the African countries with an interest in staging mountain biking events, how to build the participation and commercial viability of mountain biking in Africa and globally in a sustainable manner and the City MountainBike's storytelling strategy through innovative content formats and authentic narratives.
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