Want to create an interactive transcript for this episode?
Podcast: Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Episode: B2B Lead Generation and Creating a Measurable ROI with Ryan Caswell | Marketing Expedition Podcast
Description: B2B Leads Founder, Ryan Caswell started his professional career in mining, working as an engineer & data analyst before moving into business improvement. Whilst the work was interesting, Ryan had always admired business owners and entrepreneurs and felt he had what it took to start his own. From a failed eco-farm and B&B in the remote mountains of South Brazil, to an e-commerce company selling rock climbing equipment, Ryan met failure after failure but not without learning a very valuable lesson along the way… “It doesn’t matter how good you think your product or service is, if you do...