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Podcast: Behaviour Change Marketing Bootcamp
Episode: E45 Case study: Beat the Street reducing health inequalities & having fun!
Description: This episode explores 'Beat the Street' a behaviour change game that gets people up and moving, connecting and has a little bit of competition thrown in to help motivate people to keep playing. Katherine Knight former Head of Communications for women’s football at the FA and now Director of Intelligent Health shares how this behaviour change game is helping reduce health inequalities whilst also encouraging people to have fun.
Beat the Street has been run in 150+ towns across England and also internationally.
Three Aha Moments
1) Beat the Street works because th...