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Podcast: IMDaily - Innovate Marketing Daily
Episode: Sheila Thorne to Moderate Multicultural Health Marketing Program at Xpectives Health Summit
Description: Sheila Thorne to Moderate the Multicultural Health Marketing Program at Xpectives Health Summit. The Multicultural Health Marketing: An Industry Overview workshop will provide a historical overview of the state of the art of multicultural healthcare marketing, best practices in developing outreach, engagement, and ROI-driven direct-to-consumer (DTC) campaigns, and an analysis of case histories from molecule to market."Sheila brings a wealth of experience and expertise in multicultural healthcare marketing, and her insights will be invaluable in helping our attendees understand best practices for reaching multicultural populations," said Scott Ehrlich, CEO, DTC Perspectives / Xpectives Health.LINKS<...