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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Gal Aga: How To Become Your Buyer’s Ally and Never Be Their Adversary or Accomplice?
Description: Gal Aga, CEO of Aligned, a collaboration platform that puts buyers, sellers and partners in a single place and saves all records of every touch in one place
We dive deep into the world of sales cycles and discuss the importance of understanding the buyer's journey. They highlight the dangers of following outdated methodologies and copy-pasting them from company to company. Gal and Marcus also emphasise the need to listen to buyers and align the sales journey with the buyer's journey.
We discuss the evolution of sales from inside sales to remote sales and the...