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Podcast: Accelerate Your Business Growth
Episode: How To Use Your Brand As A Sales Tool
Description: Too many small businesses ignore branding, thinking that their company isn't big enough or that it's just about colors and fonts. Laura Rees walks us through what a brand really means when you're a small business, why it's critical to develop one, and how it can complement and amplify sales efforts.
Laura teaches entrepreneurs and small businesses how to use their brand as a powerful sales tool, and as a way to accelerate the sales cycle. Over the past twenty years she's worked as a brand strategist, copywriter, and creative director, supporting some of the world’s most recognizable brands, so...