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Podcast: My Worst Investment Ever Podcast
Episode: Marcus Luer – Do Not Go Global Before You Test Your Product Locally
Description: Marcus Luer is Asia’s #1 Sports Marketing Entrepreneur and the Group CEO of Total Sports Asia (TSA), Asia’s global sports marketing agency, which he founded 23 years ago in Kuala Lumpur, Malaysia.Marcus is a sought-after industry expert and speaker and has been featured on CNBC, BBC News, Bloomberg Asia, regularly presents at major global sports conferences, and has contributed to many international newspapers and industry magazine articles. He recently launched his Sports Entrepreneurs Podcast series featuring top sports executives and entrepreneurs from around the world. “Pivoting is important, but I think you also go...