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Podcast: Colour Plane Podcast
Episode: E045: The Rise and Fall of American Apparel: Brand Breakdown
Description: This episode is the start of a new series where we look at brands and how they have navigated their success, failures, adaptations and values. In this episode, we cover the story of American Apparel, founded by Dov Charney in the late 80s. We look at American Apparel's strengths and weaknesses in the clothing industry, its aggressive "sex sells" marketing structure, and the scandals surrounding the company's CEO (Dov Charney).
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