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Podcast: My Worst Investment Ever Podcast
Episode: Sachi Wickramage – Target the Customer With the Problem at Scale
Description: BIO: Sachi Wickramage is the Co-founder, COO & CPO of i4T Global, a disruptive Field Service Management ecosystem.STORY: Sachi and his partner created an app that they thought would solve a problem for suppliers. Turns out, the suppliers didn’t need the app at all.LEARNING: Sometimes, you have to take a step back to take a step forward. Understand the moment of intent for each of your customer segments. “Understand the moment of intent for each of the segments of your customer base.”Sachi Wickramage Guest profileSa...