Want to create an interactive transcript for this episode?
Podcast: Retail Remix
Episode: How Tractor Supply Uses Technology to Engage and Empower Associates
Description: As retailers consider investing in in-store technology, their goals typically fall into two categories: efficiency and engagement. Some retailers may want to focus on making employees’ lives easier while others may want to prioritize high-touch service to shoppers. How can retailers determine which model makes the most sense? Is it possible to prioritize both goals to create a differentiated customer experience? During this episode of Retail Remix, we listen in on a conversation between our host Alicia Esposito, Glenn Allison, VP of Customer-Facing Applications Development at Tractor Supply, and Tony Boncore, Global Customer Marketing Principal at Hon...