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Podcast: MIKE'D UP!
Episode: AJ Davis: How Better Website User Experience = More Revenue $$$
Description: This is a must listen episode for anyone who relies on their website to convert business! AJ Davis joins the show to enlighten us on the power of great website research, conversion rate optimization (CRO), and the importance of understanding consumer behavior. AJ is a CRO specialist and founder of Experiment Zone, a company dedicated to helping online businesses grow their revenue by improving website user experience through scientifically proven methods. Before starting Experiment Zone in 2017 AJ led optimization strategy for multiple Fortune 500 companies during her tenure at Clearhead, including CVS, Steve Madden, and Lululemon...