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Podcast: Exchanges: A Cambridge UP Podcast
Episode: Paul Kenny, "Why Populism?: Political Strategy from Ancient Greece to the Present" (Cambridge UP, 2023)
Description: The rise to power of populists like Donald Trump is usually attributed to the shifting values and policy preferences of voters-the demand side. Paul Kenny's Why Populism?: Political Strategy from Ancient Greece to the Present (Cambridge UP, 2023) shifts the public debate on populism and examines the other half of the equation-the supply side. Kenny argues that to understand the rise of populism is to understand the cost of different strategies for winning and keeping power. For the aspiring leader, populism-appealing directly to the people through mass communication-can be a quicker, cheaper, and more effective strategy than working through a poli...