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Podcast: Inner Sircle
Episode: POV: Surprise and delight codes.
Description: Create a "surprise and delight" discount code for use on your website, that whoever runs your social media has at their disposal for monthly use. 3 usage cases that make sense:
1- Convert from Retail to DTC: If someone tagged your brand and purchased your product at Retail, you can DM them and encourage them to buy again, but this time on your website, where your margins are better AND you can create a direct relationship with them. If you do it via DM, you don't have to worry about the retailer seeing it and not being pleased with...