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Podcast: businessline's State of the Economy Podcast
Episode: Theme: Marketing | Can D2C brands sustain the momentum?
Description: Direct-to-Consumer or D2C gained popularity during the Covid-19 pandemic when governments issued lockdown orders to stop the spread of the virus. As a model, D2C brands deliver products to their customers directly via digital channels and without a middle distribution channel. This is one of the reasons why D2C brands became the darling of customers during the pandemic.In this episode of State of Economy, we explore whether D2C brands that are digital natives are managing to hold on to the advantage they gained during the pandemic thanks to their speed, agility and...