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Podcast: Sweathead, A Strategy Podcast
Episode: Research - But Not As You Know It - Ashley Lapin, Kaitlin Moon
Description: How do you conduct useful research?
Simple question, right?
At Current Forward, a research and brand strategy consultancy in Austin, Texas, Ashley Lapin and Kaitlin Moon spend their working lives trying to answer this question.Â
With COVID-19 throwing everything up in the air and forcing even more research to happen through screens, we decided to discuss practical ways to conduct research in a pandemic but also not in a pandemic.
We discuss:
- Helping clients work out what research to do
- Pricing research
- Quantifying qualitative research
- Creative testing and is there really a point?
- Working out w...