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Podcast: eCommerce Badassery
Episode: 218. How to Create a Personalized Customer Experience with Zero & First-Party Data
Description: In the last few years of digital marketing, we've seen a huge increase in consumer concerns about Internet privacy. But at the same time, these consumers also expect brands to deliver and more personalized shopping and marketing experience.Â
While first-party data has long been an important tool in a digital marketer's toolbox, zero-party data is even more important and more powerful.Â
In this week's episode of the eCommerce Badassery podcast, we're diving into how to collect and utilize zero & first-party data so eCommerce brand owners like you can deliver the personalized shopping experiences your customers cr...