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Podcast: Pitching Powerhouse
Episode: How to Build the Most Effective Media Contact List for Your PR Agency
Description: Is Your Media Contact List Helping or Hurting Your Pitches? π±
Successful PR pros know that pitching is all about reaching out to the right journalist with the right story at the right timeβ¦
β¦but actually finding the right journalist is harder than it seems! π
To get your pitches in front of the people who want them MOST, you need to have a thorough media contact list at your disposal π
Whether you call it a media contact list, a contact database, or a media list, this document should be chock full of media players...