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Podcast: Meat & Potatoes Podcast
Episode: M&P Ep. 198 Lance Hydrick and Dallin Palmer, Halda
Description: Garrett Clark sits down with Halda's Co-Founders Lance Hydrick and Dallin Palmer to discuss Halda's startup journey and how Halda is helping higher education institutions better personalize their websites. Halda personalizes websites by using AI-powered personalization tools that better helps marketers re-engage with individuals, leveraging data to create immersive content for each website visitor, and creating an analytics dashboard that helps marketers see exactly where each conversion has taken place. 0:00 Introduction to Halda 5:00 Higher education start 7:00 Y combinator 10:00 Halda in the shower 15:00 Shift in higher education 18:00 How to higher 22:00 How to make it fun 25:00 Breaking into other industries 27:00...