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Podcast: The Dov Baron Show
Episode: Lindsay Pedersen: Forging an Iron Clad Brand
Description: Lindsay Pedersen: Forging an Iron Clad Brand The intentional leader’s North Star. How Brand helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioural economics, and ancient storytelling. She’s worked with Brands like Starbucks, Clorox, Zulily, T-Mobile, IMDb and burgeoning start-ups. More: http://IronCladBrandStrategy.com ...