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Podcast: The Dov Baron Show
Episode: Nicole Ertas Author of: Free Range Brands
Description: My guest today is… Nicole Ertas, she is a recognized global brand strategist, author, and speaker who has helped build many of the world’s finest and most powerful brands. According to Nicole, whether it’s mash-ups or crowd-sourcing, the new consumers require brands to connect with them in authentic and genuine ways. But who are the new consumers and what do they need? And they fall into 4 main archetypes · LORDS · LOVERS · HACKERS · HAWKS In this episode Nicole walks us through each of them so that you can identify who your best customers are. Nicole says, “The world our brands live...