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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: New Influences Shaping The Choices Consumers Make
Description: A big part of winning at retail is understanding what motivates consumers to buy.It’s a topic that has gotten increasingly complex now that retail spans so many different channels.One man has made it his life’s work to go deep and get inside the mind of the consumer.Meet Paco Underhill, founder and former CEO of Envirosell, a behavioural research and consulting firm that tests prototype stores, as well as monitoring consumer behaviour on websites and in brick and mortar stores.In this episode, Paco discusses:1. How...