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Podcast: EARN THE RIGHT with Trevor Young
Episode: 260: [RECAP] Trevor & Brendan dissect the Rusty Shelton interview about building a trusted thought leader brand
Description: I've invited content strategist and podcast producer Brendan Keogh back on the show to help me recap a previous interview I recorded with PR expert Rusty Shelton (ep #259) on how to build thought leadership focused on impact, not ego.
I must admit, I get a bit fired up during this conversation:
"It's happening whether you like it or not. Your brand is out there, your reputation is being built. Why wouldn't you want to influence that in a positive way? I don't understand why you wouldn't want to do that if...