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Podcast: Kickoff Sessions
Episode: #145 Joe Foster – Founder of Reebok Reveals Everything
Description: In this episode of Kickoff Sessions, I had the pleasure of speaking with Joe Foster, the founder of the iconic sports brand Reebok. Joe joins us to discuss his recently released book, “Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand”.During the interview, Joe takes us back to his childhood and shares the story of how his family’s shoemaking business in Lancashire, England inspired him to pursue a career in footwear. He talks about the challenges of scaling a business to America and the critical decisions that were made to ensure...