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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Product Segmentation
Description: Product Segmentation Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Product segmentation creates different versions of the product for different users. Novice users may get a version that is simple to use while power users have access to tools that are more complex. One can achieve product segmentation by using a platform approach to the product. A platform approach provides a basic architecture upon which you can build easier-to-use tools as well as modules that provide more access and control over the system. The key to product segmentation...