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Podcast: The Revenue-Driven CMO
Episode: B2B Marketers Need To Use Multi-Threading - Isaac Ware - The Revenue-Driven CMO - Episode # 096
Description: With B2B buying groups growing larger, it’s time for marketing to take a page out of the sales playbook and begin using multi-threading to increase close rates. Here to let you in on all of the secrets is an awesome paid media and digital marketing expert who specializes in helping major companies like Gong and Salesloft improve their pipeline. Today’s guest is Isaac Ware, the Director of Demand Generation at UserGems. Isaac shares how to increase your close rate by five times, which marketing tools to use for multi-threading, and why you need to re-engage previous cham...