Want to create an interactive transcript for this episode?
Podcast: The Revenue-Driven CMO
Episode: MTM Ep#4: Using Marketing Automation to Delight Your Customers with EJ White
Description: I'm joined today with none other than EJ White. He's a senior strategist here at WebMechanix. He works with Shlomo Trachtenberg, who's been on some episodes in the past. You guys work heavily together on both B2C and B2B clients. You guys do a ton of marketing automation and that's a hot space, hot MarTech, the intersection of marketing and technology is marketing automation, right. So I wanna talk about marketing automation today.