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Podcast: The Revenue-Driven CMO
Episode: MTM Ep#3: Applying Machine Learning to Your Paid Advertising Strategy with Tyler Carson
Description: I am your host Arsham Mirshah. I have with me today the beautiful NASA bound Tyler Carson. Tyler is a senior strategist here at WebMechanix. He's a subject matter expert as well on paid media. Pretty much anything that you can buy media online. If you can place an ad. If you can buy an email newsletter. This guy knows how to do it. He knows the best practices. He does it all day every day. I think in particular I would say your strongest suits are probably Google Ads, Facebook, Bing Ads. And we want to talk about...