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Podcast: Can Marketing Save the Planet?
Episode: Episode 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander
Description:
“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world and not just sell them stuff?”
When Jon Alexander, author of the brilliant book ‘Citizens’ joined us on Can Marketing Save the Planet, we got straight into those questions! The subject story, the consumer story (where we are right now), and the citizen story, (the place we need to get to). Jon explained how we are currently trying to solve such disconnect from within the consumer story - “you just can’t solve an inequality cri...