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Podcast: The Penta Podcast Channel
Episode: Generative AI brings new brand risks. Are businesses prepared?
Description: Generative AI is here and here to stay. Opportunities abound for adopters—but businesses need to consider the ways in which they are vulnerable to AI-driven risks, including risks to their brands. On today's episode of What's at Stake, Bryan DeAngelis, Andrea Christianson, Oliver Edelmann, and Blake McGill break down Penta's new framework to help companies assess the brand risks of AI. After describing some of the scenarios when a brand may be at risk from AI, Bryan, Andrea, Oliver, and Blake discuss how Penta is helping companies think through minimizing that risk.
The group discusses how co...