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Podcast: The Content Cocktail Hour
Episode: How to Build Successful Collaboration Between Marketing and Design to Earn Attention with Alex Kelly
Description:
Alex Kelly is formally the Director of Digital Marketing at Ceros and now Director of Growth at Canary Technologies. Today, he shares how to build successful collaborations between marketing and design teams to earn more attention. A common misstep marketers make is focusing on conversion before attention. Like Alex says, “today’s attentions is tomorrow’s demand.”0:00 Introduction0:57 Conversation Alex4:52 Consumer attention10:12 Authentic point of view11:25 Team operations15:20 Constructive feedback19:10 Example of great marketing23:05 Final advice24:53 Outro Sign up for Modern Day Marketer (the newsletter)Follow...