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Podcast: Future Commerce
Episode: The Future of eCom is Dead Celebrities
Description: The way that we buy is changing dramatically. Folks make less concerted purchases of a higher order value based on this really brief calculus of what kind of a product it is, where you are in your need for that product. Over the past seven years of doing this show, we’ve seen how much attention has been fractured. Parasocial relationships are entertainment mixed in with social media mixed in with commerce. Listen in now as Phillip and Brian discuss these ideas and more! Entertaining Relationships{00:03:26} Le Creuset has a new colorway, and their paper bag rev...