Want to create an interactive transcript for this episode?
Podcast: Marketing on Mars
Episode: #46 - The $1.8 Billion CMO Speaks Out - Karina Kogan Reveals Her Fitness Industry Secrets!
Description: In this episode, we have a special guest, Karina Kogan, who is a Fractional CMO of P.volve, a women's fitness company that emphasizes functional fitness. Karina shares her expertise in the fitness industry, including the keys to success in fitness marketing and staying in shape. She also discusses the difference between being a full-time CMO and a fractional CMO, drawing from her extensive experience in both roles. As a former executive at Peloton, Karina also shares insights into the importance of paid advertising and her take on AI in the fitness industry. She emphasizes...