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Podcast: She's INVINCIBLE
Episode: Ericka Saurit - Are You a Business or a Brand
Description: Here are the things to expect in the episode:Why is storytelling important for building a brand?What are the three components of a business strategy?What is the difference between being a business and being a brand?Why do entrepreneurs need to know whether they are a business or a brand?And much more! About Ericka:Ericka Saurit is a brand marketing strategist focused on helping creative entrepreneurs transform their businesses into unforgettable brands. She shows her clients how to leverage emotion and logic to craft visual and narrative stories that speak d...