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Podcast: Let's Talk Loyalty
Episode: #74: Australian Consumer Loyalty Research - Mark James CEO Customology
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. Today's episode of "Let's Talk Loyalty" features the latest loyalty research with consumers in Australia, conducted by Customology, the "most awarded data and loyalty agency in APAC".It highlights some shocking facts, such as the belief that new customers are treated better than existing ones, their views on how brands communicate with them, as well as the complete absence of communication from many brands who capture data but then don't...