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Podcast: Next Wave Leadership Podcast
Episode: Rory Sutherland, the Vice Chairman at Ogilvy, On: Creative Solutions Over Logical Fixes, Avoiding Artificial Optimization, and the Calculus of Risk Management
Description: Rory Sutherland is the Vice Chairman of Ogilvy and co-founded a behavioral science practice within the agency. Ogilvy is a British advertising and consulting agency that has worked with industry titans, including Dove, Samsung, BP, and IBM. Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He is the author of two books: The Wiki Man and the best-selling Alchemy, The Surprising Power of Ideas That Don't Make Sense. In this episode… Every leader is burdened with decision-making and pro...