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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #37: Sam’s Club CMMO Ciara Anfield | Have the Audacity
Description: Ciara Anfield’s Harvard MBA education led her into marketing roles at big companies like JP Morgan Chase and Johnson & Johnson. Now in her 15th year at Sam’s Club, Ciara serves as the Chief Member and Marketing Officer for Sam’s Club where she oversees a broad portfolio of responsibilities that collectively make up Sam’s Club’s end-to-end member strategy. In this episode you’ll learn:
It may sound simple, but by putting the customer first, you can accelerate every other part of your business. Connect in new and interesting ways and meet your customers where they a...