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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Illusory Truth Effect
Description: Illusory Truth Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The illusory truth effect is defined by Wikipedia as the tendency to believe that a statement is true if it is easier to process, or if it has been stated multiple times, regardless of its actual veracity. In a startup pitch, facts repeated several times can increase believability. Repetition reinforces a belief because it becomes easier to remember. The easier it is to take in the more likely the investor will believe it. This is how advertising w...