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Podcast: Tech Marketing Trends
Episode: How to win friends and influence people with ABM - Ross O’Neill
Description: Listen to this podcast with Ross O’Neill, Senior Account-Based Marketing Manager EMEA, at Cloudera, and learn how how to win friends and influence people with ABM. You will also get an example of a winning ABM campaign.
Check out Ross articles about “How to win friends and influence people with ABM: 15 tips for better sales and marketing alignment” here:
https://www.linkedin.com/pulse/how-make-friends-influence-people-abm-15-tips-better-sales-o-neill/ (Part 1)
https://www.linkedin.com/pulse/how-win-friends-influence-people-abm-15-tips-better-sales-o-neill/ (Part 2)
https://www.linkedin.com/pulse/how-win-friends-influence-people-abm-15-tips-better-sales-o-neill-1e/ (Part 3)