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Podcast: Sweathead, A Strategy Podcast
Episode: A New Brand Strategy For Sofia, Bulgaria - Live Workshop With Adriyana Mihaylova
Description: Sofia, Bulgaria. It’s the capital of one of Europe’s poorest countries, a country that spent decades behind the iron curtain, a country after which the Bulgarian Split Squat is named, and a country that wants you to visit it. I’m speaking at Digitalk on May 18 and I’m teaching a masterclass on May 19.
And to whet people’s appetites for the eccentricities I’m going to bring, this episode features a live workshop with Adriyana Mihaylova, a local strategy mind who’s spent the last couple of years developing a new strategy for Sofia.
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