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Podcast: Contractor Growth Network
Episode: #210: Rapport in Sales
Description: Salespeople are taught to build rapport before going into their pitch, but doing it correctly is a delicate art. Sometimes your questions can be off-putting to the potential customer if they seem too random, or if you get too friendly with a potential customer, they may be less likely to want to do business with you. How to build rapport in sales is, therefore, key to the sales process.  In this episode, we talk about… How rapport needs to be candid and genuine because if it's forced, it comes off cringe-worthy. Why it helps whe...