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Podcast: Specified: Building Materials & Construction Growth Podcast
Episode: Launching Disruptive Innovations (With Geoffrey Moore)
Description: Geoffrey Moore is an author, speaker, and advisor. He consults start-up companies, as well as established high-tech companies such as Salesforce, Microsoft, and Autodesk. Geoffrey is also the author of the ground-breaking book, Crossing The Chasm, which focuses on the challenges that start-up companies face when transitioning from early adopting to mainstream customers. Geoffrey gives between 50-80 speeches a year, and he’s considered one of the pioneers of launching disruptive innovations. In this episode of Specified Growth Podcast, Geoffrey discusses the steps to getting your innovation into the mainstream market, as well as som...