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Podcast: Specified: Building Materials & Construction Growth Podcast
Episode: Understanding Your Customer (With Jennifer Ford-Smith)
Description: Jennifer Ford-Smith is the Director of Product Management and Marketing at Johns Manville. Johns Manville has 43 manufacturing facilities throughout the world and manufactures insulation, roofing materials, and engineered products. In this episode of Specified Growth Podcast, I spoke to Jennifer about her journey through numerous facets of the industry, including sales, marketing, product management, and leadership. Each area taught her something different that she was able to transfer to her current role. She believes in the importance of understanding your customer, and keeping them at the centre of everything you do. Listen to the f...