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Podcast: Specified: Building Materials & Construction Growth Podcast
Episode: Understanding Product Positioning (With April Dunford)
Description: April Dunford is the author of Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It. Her expertise is built on 25 years as an executive in a series of 7 successful technology start-ups and 3 global tech giants. This included expanding a business area from launch to over $3 billion in under 2 years.April started out with an engineering degree, and was introduced to marketing by self-professed “dumb luck”. She realized quickly that marketing was where she was meant to be. She spent a lot of time learning everything she needed to know...