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Podcast: This Is Influence
Episode: A Blueprint for Influencer Marketing Success, Jennifer Kattar, Head of Marketing at Realtime Agency
Description: Jennifer Kattar is Head of Marketing for Realtime Agency, an independent digital ads performance agency built on a passion for data and measurement.Jennifer is also a highly sought-after fashion influencer herself, amassing millions of views on Tiktok and Instagram. She was recently named one of the 20 most influential women in marketing. We Discuss:Where influencer marketing is today and the opportunities for brandsWhat defines a great influencer campaignThe ‘creator values’ every influencer campaign must be built onHow influencer marketing can help you through the funnelÂ