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Podcast: The Better Than Rich Show
Episode: It's Not About You: The Importance of Knowing Your Customer with Justin Janowski | The Better Than Rich Show Ep. 76
Description: In this episode of The Better Than Rich Show, Andrew and Mike are joined by Justin Janowski who shares his insights on building relationships through sales conversations. Justin emphasizes the importance of curiosity and active listening in sales, rather than just focusing on closing deals. He suggests setting a structure for the call and asking for consent upfront, then having a meaningful conversation where you really listen to the potential client in a way that allows them to feel understood. Justin also provides actionable tips for improving sales skills, such as building rapport, identifying pain points, and offering value...