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Podcast: In the Loupe
Episode: Digital Marketing in Your Pocket
Description: Digital marketing tools are no longer limited to big companies with seven-figure marketing budgets. In fact, for anywhere from nine to fifty dollars a month, you can get your own personal marketing assistant who's available 24/7, posts everything to your social media accounts, and even calculates how well you posts do when you publish them in the morning versus the evening. Sound too good to be true? Hear us out. Digital marketing apps have exploded in prominence; they can schedule your posts automatically, help you analyze which posts do the best, and even recommend the best...