Want to create an interactive transcript for this episode?
Podcast: The Profluence Pod 🌐
Episode: #37: Malaika Underwood - Interim CEO OneTeam Partners | Group licensing in college sports | Growing women’s sports | Unionizing college athletes | Innovation in sports & player’s associations
Description: OneTeam Partners aligns with world-class player's associations and helps athletes maximize their name, image, and likeness rights by focusing on four key areas: group licensing, athlete marketing, content, and venture investing.
RedBird Partners sold 40% of their stake in OneTeam at a $1.9B valuation in 2022.
Malaika Underwood was previously a VP at the Brandr Group and IMG. She is also a member of the USA women’s baseball team.
Chapters:
(02:00) Malaika’s athletic background
(04:45) OneTeam’s initiatives in NIL
(10:10) Challenges of group licensing in college sports
(13:20) Overview...